Post by muntahabin on Feb 14, 2024 4:39:48 GMT
You’ve finally done it! You’ve nailed down your niche, posted consistently, engaged with your audience, and reached influencer status, congratulations! Now you have a brand that wants to partner with you but you have no idea how to make sure it’s a good deal. Don’t worry. There are a few things you can do to make sure you are successfully navigating the potentially turbulent waters of brand partnerships so that you, your audience, and the companies you partner with are all happy with the end result. Know What You Want Provide a Portfolio Be Detail Oriented Don’t Be Afraid to Walk Away Integrity & Respect Know What You Want Don’t be tempted to skip this section just because you think you know what you want. You may know that you want to get paid, but do you know how much and for how much work? Don’t think about this in terms of an individual partnership. Sure, getting paid or free swag right now may seem like a great opportunity. But if it isn’t getting you closer to your primary goal, then it isn’t worth doing. Image Credit: To determine what you want, start with the end game.
What is your primary goal for becoming an influencer? Then think about the steps and types of partnerships that would help you get to that goal most efficiently and what types of things might derail your progress or even make you take a few steps back. Everything you choose to do will have an opportunity cost. This means, while you are pursuing one opportunity it will come at the cost of something else in your life or business. If working with a brand will be financially rewarding but require you to give up the time you usually spend engaging with your audience, not really appeal to your ideal audience only a small subsection Chile Phone Number List of followers, or in any other way take you off the path to where you want to be, you need to be able to identify that in the negotiation stage. That way you can quickly address your concerns and resolve them or decline the opportunity. Provide a Portfolio Think of your Instagram account as an evolving portfolio for potential brand partnerships. When you post, it should always be aligned with your channel and personal branding and be created to provide value for your followers. In essence, your entire feed IS your portfolio. But if you want to really showcase what you can offer prospective partners, get creative. Image Credit: Think of the types of sponsorships you’d like to have and how you would offer value to the company and your audience. If you are a makeup artist, make sure to have links to posts about tutorials or unboxings available to provide brands.
If your channel is geared towards the foodie niche, make stories, posts, or IG TV episodes demonstrating a recipe or technique that features a brand you already love. It’s important to be able to show marketers that you have the potential to give them the kind of exposure they want with your audience. You have access to all of your favorite things already, be creative and create content around them to turn your feed into a next level portfolio. Useful Resource: How to Brand Yourself On Instagram Be Detail Oriented The devil is in the details. Make sure to thoroughly review your contract. If specific deliverables aren’t included, ask for them. Some things you should know before you sign include: What type of content should be posted? How many posts are expected? Are there specific links or hashtags you need to use? Are engagement goals required before payment and if so what are those goals? Content usage rights Repurposing Length of promotion Content ownership Image Credit: If you aren’t sure what any of these means, it’s time to begin doing a little research to determine your personal preferences.