Post by juthi52943 on Dec 28, 2023 6:50:31 GMT
Behavioral, first or second hand, etc. Each data provider has their own methods that they use all the time and likely ask their partners to use. Take the time to evaluate available studies, or consider running a testing campaign, to determine whether their data is likely to produce the types of results you are looking for. For example, ShareThis conducted such a study in with Polk Demand Signals.
A leading provider of sales and marketing information for Job Function Email List the automotive industry, now part of IHS Markit. The study demonstrated that ShareThis Auto Audience Segments is made up of consumers who are more likely than the national population to purchase a specific brand of new car. This is important because automotive marketers, more than any other, struggle to bridge the gap between online engagement and in-person actions.
Due to the typically long sales cycle in this industry. People often search for months before purchasing in person at the lot or through home delivery. The question was what difference real-time data and interest scores would make to campaign ROI. The results were impressive. In this -day study, ShareThis Auto Audiences reached consumers who were, on average, more likely to purchase a new vehicle among the brands measured.
A leading provider of sales and marketing information for Job Function Email List the automotive industry, now part of IHS Markit. The study demonstrated that ShareThis Auto Audience Segments is made up of consumers who are more likely than the national population to purchase a specific brand of new car. This is important because automotive marketers, more than any other, struggle to bridge the gap between online engagement and in-person actions.
Due to the typically long sales cycle in this industry. People often search for months before purchasing in person at the lot or through home delivery. The question was what difference real-time data and interest scores would make to campaign ROI. The results were impressive. In this -day study, ShareThis Auto Audiences reached consumers who were, on average, more likely to purchase a new vehicle among the brands measured.