Post by account_disabled on Apr 29, 2024 11:38:41 GMT
These days, it’s hard for small businesses to be heard online. Google’s “winner-takes-it-all-environment” favors only a fraction of large companies in their search results, making it hard for small businesses to grow their organic reach. That’s why I chose to start a private online community on Facebook for B2B content marketers. The goal is to co-create and promote each other’s content and build long-term relationships based on the principle of reciprocity. Do you invest in content marketing, work for a small business, and care about your digital presence? Then it’s essential for you to join forces with like-minded businesses and conquer the online world. So let’s discuss how to get started. Getting Results from Content Marketing is Hard Writing an article isn’t that difficult. But making sure that article returns as much value as what you put into it is very hard. I was fed up with going through the entire process of reaching out, and then writing and promoting my content, without building long-term, valuable relationships. I wasn’t compounding results from my efforts. Then I had an idea sprouting from the fact that we receive many guest blog requests for our website.
So after publishing a guest post, we asked the author to return the favor and mention one of our resources in their other guest posts. (But only if it was relevant.) This is a simple example of applying reciprocity in content marketing. I took this approach and turned it into a process: The “Principles of Reciprocity.” Reciprocal marketing has been used for decades. Coke is partnering with Subway to sell more sandwiches Diabetes Email List and soft drinks. Michael Jordan is partnering with Nike to make some of the most iconic shoes of all time. Instead of building trust with an audience from scratch, you can tap into your partners’ network and get a head start. Reciprocal marketing has been around for so long because it works. – Daniel Ndukwu, Founder and CEO of KyLeads Use Reciprocal Marketing for Mutual Benefits Reciprocal marketing includes tactics in which two businesses promote each other’s products or content, thereby, gaining mutual benefit.
I began looking for inspiration in applying reciprocity at scale. For example, Dunkin’ Donuts was giving away free coffee to area customers whenever the Philadelphia Eagles won a football game. The offer was only redeemable via the Dunkin’ mobile app, stimulating thousands of customers to download the app and opt-in to receive additional promotional messages. And they were likely to purchase a donut to accompany their free coffee. Other examples are online communities based on reciprocity—meetups to exchange knowledge, marketer communities, and businesses coming together to co-create. It’s kind of reminiscent of the concept of business synergy, where our efforts align, and the sum ends up being greater than the value of the components. Some of the biggest campaigns I’ve run have been through reciprocative plays, and some of the biggest successes I’ve had have been built on the backs of relationships forged through works of mutual benefit.